I'M
MATT WATSON.
CREATIVE BRAND COMMUNICATIONS, COPYWRITING AND DIGITAL CONTENT MARKETING
MW
Hello, and thanks for dropping by. I'm a marketing comms and e-commerce professional with extensive and varied experience working for major brands across a range of sectors - from fashion to soft drinks, stationery to model trains.
Looking for my next project, or permanent challenge if the job fits - but most importantly I'm a really nice person to work with.
01 EXPERTISE
EXPERTISE IN MANY AREAS OF OFFLINE AND ONLINE COMMUNICATIONS, BOTH IN-HOUSE AND AGENCY
OFFLINE
DIGITAL
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COPYWRITING
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PUBLIC RELATIONS
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ADVERTISING
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MEDIA BUYING
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EXTERNAL COMMS AGENCY MANAGEMENT
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EXPERIENTIAL MARKETING
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TRADE SHOW MANAGEMENT
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CONTENT MARKETING
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SITE CONTENT PAGE DESIGN AND CREATION (PHOTOSHOP CS AND MAGENTO CMS)
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CONTENT COPYWRITING
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SOCIAL MEDIA
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INFLUENCER OUTREACH
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ECOMMERCE MANAGEMENT (MAGENTO ENTERPRISE ADMINISTRATION)
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WEB DEVELOPMENT PROJECT MANAGEMENT
02 WHAT IS CONTENT MARKETING?
You may have heard the phrase ‘content is king’ bandied around, or sat through PowerPoint presentations littered with marketing-speak like ‘cross-platform activity’ and ‘tentpole content’.
So, what exactly is Content Marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
This may sound complicated but it’s actually very simple, and extremely powerful. Where traditional advertising and email campaigns explicitly promote your brand or service with a sales message, Content Marketing uses interesting brand content to increase inbound traffic to your site, increase dwell time, establish an ongoing dialogue and ultimately increase opportunities to purchase.
Most importantly, Content Marketing makes your content work hard by integrating activity on your website, social media, email campaigns, forums, events, customer magazines, SEO, PPC and B2B communications, delivering the maximum impact and return on investment.
To see how this works in practice, read this case study of Content Marketing activity at model train brand Hornby.
02 BRANDS
HERE ARE JUST SOME OF THE BRANDS I'VE WORKED WITH...
03 SCRAPBOOK
CONTACT
Drop me a line and let's have a coffee and a chat - I'll bring the biscuits. I'm based in Brighton UK but I like to get out.
T: 07921 845823
Connect on LinkedIn